Even my mom knows how to google

I’m not sure you can say what kind of impact Google has made in today’s web culture. It’s more like, what haven’t they done to impact today’s web culture? They revolutionized the Internet as a search mechanism. Not only do they continue to dominate that aspect of web culture, but they also have extended their reach into other areas of the web, creating a sort of web media empire. The use of algorithms as a problem solving mechanism for any of the projects that they want to implement is an interesting aspect of their development and seemingly one that people either dislike (Mel Karmazian the COO of Viacom) or want to emulate.

From what the article says, they are among the first to consider and implement the idea of advertising online and through other technological outlets like smart phones. The success rate of this project, and others that they have implemented, is not nearly as high as others they have implemented. However, I think it remains a topic to follow. It’s clear that they have other media companies on edge with their technology and tactics, but I think this has more to do with their ability to forecast what people need, want and like. With that said, Google does run the risk of overextending itself (the Peanut Butter Manifesto analogy is spot on in my opinion).

The comparison to IBM and Microsoft also is something to consider. The more Google extends itself as a media empire, the more likely they are to experience backlash (as they are now with some legal cases that are being considered). If there are enough powerful companies protesting their monopolization of the online media market, then they could be in trouble. I hope that’s not the case. I would prefer that Google improve their own product and force other media businesses to consider the change in times. When all of these groups are on the same page in terms of vision and development, we as consumers will reap the benefits. Right now these other companies are too busy trying to prevent Google from further success, rather than come up with their own innovations. That just reeks of laziness to me.