Monday, October 26, 2009

CNN- Design Goals

The design overhaul of the CNN website is obviously an attempt by the news makers to jump in on the bandwagon and embrace the waves of change in media. The new website looks sleek, carries emphasis on infotainment and is more dynamic and interactive than its older version. It also suggests the difference in which traditional newscasters are providing news. New strategies, like active commentary from the Huffington Post are attracting audiences and the CNN website is trying to make use of this.

The design at the outset looks contemporary and organized. First time users would have no trouble finding their way around the site. Navigation scores top points. But I feel the thickness of the top navbar could have been reduced since it serves no purpose. The 3 column grid is put to good use with the subdivision of news. As mentioned in the Guardian article, the website now reflects the focus CNN wishes to place on the TV angle. While the data above is well-organized, it appears boxed out in the sub-sections of health, entertainment etc.

1 comment:

  1. I agree about the top navbar shruthi. I think they could have done without that.

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