CNN redesign: B+ grade

On first look, I see what I don't like, of course. The massive red bar hits the visitor in the face. The column layout with photo next to screen capture next to advertisement feels heavy. There is little breathing room between the three columns.

What is working, though, is the way my eye moves around the site. After being hit by the red bar on top of the page, my eye goes straight to the "Click to play" message in the video column. I'm sure CNN would be glad to hear that, since they are putting a new focus on video ("CNN.com relaunch to focus on video," Guardian).

I can get over the fact that the three columns are so close together because if I were coming to visit the site, I would know which column I want to look at. I love how the boxes are not connected anymore. They have some dimension to them, like they are raised from the light gray. Is that a drop shadow behind them? It's working, whatever it is.

It's definitely easier to find what you're looking for now. Top stories from different sections are in their own div boxes at the bottom of the homepage. I just wish the Hot Topics were near the top of the page, though. It's always interesting to see if the stories you are interested in are the ones the rest of America is looking at, and I don't like having to scroll all the way down to see those.

Overall, I give CNN a B+, because while everything else is working, the red bar at the top is just too dominating when you land on the page. And I would love to see some more breathing room between divisions.

CNN.com Relaunch

CNN.com's new website design is accessible, but not pretty. Entering the new site, the viewer is stunned by a large, bold header featuring four shades of red. Immediately under that, bold black boxes feature current video stories. If you make it past all of this, however, the site features a number of photographs and videos which successfully catch the viewer's attention and the amount of text on the page is easily readable. The website also highlights a wide range of topics. Their goal was to continue to feature breaking news, but also focus more on in-depth stories, entertainment, video commentary and tv material, which I think they've successfully done.

I like the fact that the site is laid out in a grid format though I don't think it was executed as well as it could have been. The layout on the top half of the homepage feels bulky and unbalanced. Similarly, the 3x3 grid on the bottom of the page listing of all of the sections borders on overwhelming, though I can see how it would be useful for navigation purposes. Once you navigate further into the site, the aesthetics improve (ie- return to the original style).

As a side note, I am a big fan of being able to customize the site and feature the information that I care about. I think a lot of people will utilize this option. It was also interesting to read in the article that a lot of redesign was based on user data CNN collected; I would be interested to learn more about how this data was collected and interpreted.

Overall, some good ideas (such as incorporating more visuals), but not great style.