After reading the Google PDF on search image optimization, I too was also amazed at the level of seo activity taking place today. Once again, the “KISS” (keep it simple stupid) principle applies to the situation but there's also a fine art in trying to keep things simple and also interesting and organized. As the Google pdf stated it's important to add the appropriate information to the metadata (not generic information and also make sure you don't use too much.)
One thing I find particularly interesting is that many of us are likely headed into the world of multimedia and that we will likely be posting videos, photo and audio onto our sites. The use of adding these elements, I believe will be very beneficial and can possibly add more viewers to
your site if done correctly. One site I found helpful was http://www.antezeta.com/blog/video-seo-top-tips. The blog talked about “8 Ways to Optimize Video for Search Engine Visibility” and stated that “While Google might be the choice for comprehensive web search, Google’s video search is limited to Google Video and YouTube – probably not what most Internet users have in mind. For a true video search engine, a better place to start is Yahoo Video Search, which does try to catalog the entire world’s video information.” Many folks are posting videos on YouTube but there area number of other video hosting sites that many folks believe better quality (Vimeo is one example) and from the information, I read on the Antezeta site, your video may even be searched/viewed if it's not posted on the correct site.
Another item in the article I thought was interesting was their suggestion to “Offer a textual transcript of audio and video content. This is a usability and accessibility requirement as well as a search engine optimization tip.” Transcribing an entire video/audio/or detailing everything about photos can be a pretty imposing task but II believe if you posted the correct metadata and also use social networking you will eventually find additional traffic to your site. I believe many people are interested to see a place or activity before going there and if have the right information and a quality product, people will visit your website.
Another site I found interesting was http://lightroom.theturninggate.net/tag/search-engine-optimization/. One comment on this site stated , “Being a web photo gallery engine, it’s the images above all else that are important. Search engines first look at an image’s filename, much as we, as people, first look at a person’s face when meeting them. In most cases, the camera’s default filenames will be insufficient for our purposes; DO NOT post images to your gallery named _MG_0001.jpg. You may as well shoot yourself in the foot.” The site also says “In applying SEO to photographic websites, it is important to first understand that search engines rummage through text, not images. Google’s image search does not search images, but searches the text associated with images. Therefore, in the world of search engines, your images are only as good as the words you attach to them, and the words you surround them with.”
As we continue down the path learning more about web design, I can see how organization is extremely important and having simple file names helps locate things. I am also bewildered at how much information a good website needs to keep up with the competition and current trends.
Wednesday, November 18, 2009
SEO- link link link
There’s a whole world to coding specifically designed for promoting yourself. I had no idea! After reading the PDF I realized how much control the designer has in their web page’s “searchability.” Our options as designers are to add short, descriptive description tags that anticipate what user’s might type in the search bar and make sure clickables are text. What’s most important for the future... I think… is creating “alt” text for images. Not only will image descriptions show up in search engine lists, but with the ubiquitous use of Iphones, blackberries etc people are going to be encountering Web page where they can’t see the images. The alt text gives these iphone-users an idea about what the image would be if they could see it.
One of the easiest ways to promote your site, post HTML- production, is through your use and optimization of links. Lately I’ve noticed that many sites have their own blogs. At first I thought this was a little weird but I appreciated it because it gave a personality to the could-be static page. But lo and behold, the blog is simply self-promotion. The more the links to your site, the more credibility the site has to a search engine. I find in-links (links on your page to other pages on your web site) not only very easy to incorporate into your site, but very important. SO I looked into them on various help blogs. I found a blog devoted to SEO tips, which had many posts on link potential.
One post commented on the changing search engine world, which apparently pushes pages to the top of the organic search list depending on the amount of links.
http://www.seomoz.org/blog/the-secret-to-ranking-at-the-search-engines-thats-really-no-secret-at-all. “The search engines got smarter, mapping the link patterns of the web and giving higher ranks to those sites & pages with more inbound links… All of this algorithmic evolution means that sites wishing to rank at the top of the engines must have high quality, naturally given, topically relevant links.” So that use of a blog is clever. It allows Web site managers to post about new additions, updates and content of their site in their Blogging, linking to the pages and boosting their visibility.
Another blog gave tips on promotion post HTML phase. Basically his tip is to be like a door-to door salesman, aggressively sell your site to other site-owners or bloggers. http://selfpromotion.com/ says to visit other relevant sites that you want to link to. Once you link to them, say in your blog, let them know! “Tell him that you have linked to his site, and that regardless of what he decides, you will continue to do so, because you think his site is useful. The cute thing here is that by explicitly saying this, he'll give your request extra consideration. Isn't it great how being virtuous can be so evil?” So...link, link, link and make your blog USER& SEARCH-ENGINE FRIENDLY with descriptions and tags!
Tuesday, November 17, 2009
SEO: Your Presesence on the Web
As I was reading through the pdf posted on Blackboard, I felt that this exercise not only complemented but also completed, all that we have been learning for the past weeks in class. SEO implementation, has today become one of the most basic requirements for websites. The reason is quite simple: there is no point in having a great website which is invisible. And a website which does not show up with a high ranking on a SERP(Search Engine Results Page), may as well be non-existent in the present scenario.
In the pdf, there were several references to tweaking title tags, headings and content. In relation to that, I came across an interesting article (http://searchenginewatch.com/3635670)on SearchEngineWatch.com which cautioned against 'over-tweaking'. The author, Eric Enge, made an observation that while SEO was important, it was just as important to focus on 'link building, PR, and social media reference building'. He mentioned in the article that it was easy for amateur webmasters to get obsessed with Search Engine Optimization and lose out on other marketing opportunities that are available.
In the pdf, there were several references to tweaking title tags, headings and content. In relation to that, I came across an interesting article (http://searchenginewatch.com/3635670)on SearchEngineWatch.com which cautioned against 'over-tweaking'. The author, Eric Enge, made an observation that while SEO was important, it was just as important to focus on 'link building, PR, and social media reference building'. He mentioned in the article that it was easy for amateur webmasters to get obsessed with Search Engine Optimization and lose out on other marketing opportunities that are available.
SEO
Who knew Search Engine Optimization was so complicated? Up until now, I have been on the finding the side of search engines results not on designing side. Knowing what designers go through to get you to their website is pretty impressive. Now I suppose I am going to have to be more in tune to the tricks. The Google article, while long and infused with perhaps too much information, was helpful and eye-opening. The section on meta tags was useful because I didn’t know what those were when I would look at the page source of different websites.
When googling (or searching for results on other search engines that aren’t google, yahooing? binging?) I found it astonishing that a company’s main page wasn’t the first link when that was the exact thing you typed in because they didn’t take the right steps to make sure their site was number 1. For example, when I just searched “SEO” the first site the popped up was the Search Engine Optimization Wikipedia page. http://www.seo.com was the third link.
I was also interested in the problem with Flash because I have friends who love using Flash in their websites and they probably don’t realize that they are negatively impacting their search engine results. I forwarded my friends the article so that they could improve their website search engine results.
I am planning on making myself a website this winter break with the fun new skills I have learned in class and knowing this kind of information is really important because now I will be able to do everything I can to make my site more apparent and as a result more important on the web.
When googling (or searching for results on other search engines that aren’t google, yahooing? binging?) I found it astonishing that a company’s main page wasn’t the first link when that was the exact thing you typed in because they didn’t take the right steps to make sure their site was number 1. For example, when I just searched “SEO” the first site the popped up was the Search Engine Optimization Wikipedia page. http://www.seo.com was the third link.
I was also interested in the problem with Flash because I have friends who love using Flash in their websites and they probably don’t realize that they are negatively impacting their search engine results. I forwarded my friends the article so that they could improve their website search engine results.
I am planning on making myself a website this winter break with the fun new skills I have learned in class and knowing this kind of information is really important because now I will be able to do everything I can to make my site more apparent and as a result more important on the web.
Monday, November 16, 2009
SEO
When I first learned of this assignment, I was extremely interested to read the PDF on SEO provided for us (Google's Search Engine Optimization Starter Guide), and to further exhaust the topic through subsequent blogs about SEO, and other articles.
This past summer, I began establishing myself as a freelance wedding and portrait photographer, and created both a website and a blog (with a new blog being released this week). That was my first introduction to the importance of SEO. But until I read the material required for this assignment, I had no idea just how much went into it, and how much more I could be doing to promote both of my sites.
How have I gone about SEO so far? Well, for starters, I have definitely dealt with "description" meta tags. (In all honesty, my fiancé and business partner is the brains in that department, so I left most SEO stuff up to him.) Ways in which I have felt comfortable promoting my sites have been through social networking sites. Myriads of such sites exist for wedding photographers. (Imagine a Facebook strictly for photographers.) I also utilize Facebook itself, through a fan page for my work.
I also utilize Google Analytics for my main website, and check it every day. It has been very helpful to see how people are coming across my site (how much traffic is the result of direct searches, how much is the result of referral sites, etc.). I can then determine which meta tags I should keep/change to get the most traffic.
However, like I said, I have learned so much new stuff about SEO because of Google's SEO Starter Guide. For example, concepts of HTML/XML sitemaps and "breadcrumb navigation" are all new to me. This is not to say I fully understand everything about these topics now that I've been introduced to them. But I definitely intend to reread this guide to further promote my site and my business.
In searching the term "Search Engine Optimization" I came across two different interesting sites. One, titled "95 SEO Tips and Tricks for Powerful Search Engine Optimization" outlines which SEO tricks should be a high priority. This is very helpful for me. Some examples of these tricks include writing unique content, and writing it often (something I try to do at least a couple of times per week to increase my SEO). I would definitely encourage those of you reading this to check out this helpful site, as it breaks down very nicely what you should make a first priority. As a matter of fact, I am bookmarking this site to refer to as I continue trying to increase my SEO.
Finally, I also found a blog with a post called "Search Engine Optimization Basics". This site was particularly encouraging because it points out that while SEO is time-consuming, it is not hard. It can be done.. The right way. Successfully. The article (like the PDF) also harps on the importance of "linking" tactics. This is something I think I do, but perhaps not enough of. One tactic that has seemed to work is actually following other photographer's blogs and commenting on their posts. This increases the likelihood that other commenters will click on my username, which will take them to my site.
All in all, this assignment has encouraged me that what I have done so far has been useful, but that there is always room for improvement, especially in terms of "keywords," "anchors," and the like. And as I said, I look forward to learning more about SEO through rereading these helpful resources.
The Little Things
So what I've learned about SEO is that it's the little things, the details that you pay attention to are what help drive people to your website. According to Google's SEO manual first and foremost you want to thing about your audience when designing your site, and if you can do that well, then you've already got a good thing going as far as making your site appealing and search-able. But there are still some additional little things to pay attention to. Designer Jay Goldman on his blog recommends simple, organized URLs, using sitemaps, and repeating search terms throughout the page, especially towards the top.
This website, top10SEOtips, pretty much recommends the same things. Use important keywords, have an awesome domain name, use META tags, etc.
Personally it's a little overwhelming to be reading about all these little things I need to worry about now in addition to trying to remember how to code something. But I guess if you're spending a ton of time designing an awesome website, you might as well spend the time to get people to come to it.
This website, top10SEOtips, pretty much recommends the same things. Use important keywords, have an awesome domain name, use META tags, etc.
Personally it's a little overwhelming to be reading about all these little things I need to worry about now in addition to trying to remember how to code something. But I guess if you're spending a ton of time designing an awesome website, you might as well spend the time to get people to come to it.
The importance of SEO
It is very crucial to make sure that your website can be easily accessible by everyone. From what I've been reading and learning about in other classes, if a website wants to generate business, they need to make their page available.
And, in order to do that, they have to make good use of keywords, for one. If their site is about basketball, but a specific kind of basketball (i.e. streetball, AND1) then, on their site, they need to make sure that they have words like basketball and streetball somewhere on their page in order for it to be accessible. Meta-tags are crucial as well. The more meta-tags the page has, the greater chances are that the search engines will recognize it, bringing more hit counts.
But, from one article I read http://thefuturebuzz.com/2009/11/13/social-media-seo/ about how people need to be well equipped in SEO before they use social networks to market their businesses. In our case, we have to consider what social networking sites we're going to use for our website. The article says "good content makes your website and the search engines more valuable". That's why the content on your page has to be strong enough to generate a powerful search. "Searches may not be sexy, but they bring traffic" as the article says.
In another blog post http://www.ronmedlin.com/traffic-generation/seo-google-marketing/the-best-search-engine-optimization-results-are-through-thoughtful-selection/, it gives advice on making the most of SEO's. And, it reiterates what the previous article mentioned. It emphasizes the use of good keywords. "By knowing how to select the best keywords, insert them into valuable content, and submit your material appropriately you can maximize your search engine optimization efforts."This is what needs to be in consideration. I've never paid too much attention to search engines. But, since they're going to be an important part of our project, I need to .
For my site, I'm re-inventing www.msfocus.org. For the SEO, I'm going to try and use keywords like "MS Focus Group". I want to use "Multiple Sclerosis" but that's too broad and there are hundreds of sites already that pertain to it. So, decisions, decisions. As far as social networks/media, I want to use Facebook and Twitter. But, understanding how I need to work with SEOs will determine how I'm going to market my page on the web.
And, in order to do that, they have to make good use of keywords, for one. If their site is about basketball, but a specific kind of basketball (i.e. streetball, AND1) then, on their site, they need to make sure that they have words like basketball and streetball somewhere on their page in order for it to be accessible. Meta-tags are crucial as well. The more meta-tags the page has, the greater chances are that the search engines will recognize it, bringing more hit counts.
But, from one article I read http://thefuturebuzz.com/2009/11/13/social-media-seo/ about how people need to be well equipped in SEO before they use social networks to market their businesses. In our case, we have to consider what social networking sites we're going to use for our website. The article says "good content makes your website and the search engines more valuable". That's why the content on your page has to be strong enough to generate a powerful search. "Searches may not be sexy, but they bring traffic" as the article says.
In another blog post http://www.ronmedlin.com/traffic-generation/seo-google-marketing/the-best-search-engine-optimization-results-are-through-thoughtful-selection/, it gives advice on making the most of SEO's. And, it reiterates what the previous article mentioned. It emphasizes the use of good keywords. "By knowing how to select the best keywords, insert them into valuable content, and submit your material appropriately you can maximize your search engine optimization efforts."This is what needs to be in consideration. I've never paid too much attention to search engines. But, since they're going to be an important part of our project, I need to .
For my site, I'm re-inventing www.msfocus.org. For the SEO, I'm going to try and use keywords like "MS Focus Group". I want to use "Multiple Sclerosis" but that's too broad and there are hundreds of sites already that pertain to it. So, decisions, decisions. As far as social networks/media, I want to use Facebook and Twitter. But, understanding how I need to work with SEOs will determine how I'm going to market my page on the web.
SEO: There's a lot to know, use and understand
Search Engine Optimization is something I'm only familiar with in passing. And when I say that, I mean from people I've met at Newhouse, especially those in the Content Management class. Wow I wish I had room for that class now in my schedule.
The first piece of information that stood out to me was how you use your words when building and promoting websites. Whether its page titles, heading tags, images or URLs one should choose their words wisely. Gregory Markel a SEO expert, demonstrated to a crowd at a recent conference just how effective being mindful or your videos can be.
Clear, concise, to the point and some creativity go a long way to helping make your site accessible for search engines. By simplifying these things in website construction its easier for someone a search engine to analyze your page content and therefore easier for people to find.
Self-promotion was another concept that opened my eyes. Updating your website content and explaining why you're doing so not only keeps your content up to date, but is also another way for SEO to pick up your content. Also, promoting yourself offline can be just as important as what you do online. I thought the concept of putting your website or a business card made a lot of sense. People are more directed towards the internet these days and if they see a website in this format, they're more apt to check it out a few times.
Promoting your website through social networking seems like common sense to me. Every time I'm on a blog or even Facebook someone if promoting themselves. It's a concept that people have latched onto and learned to capitalize on. This article even explains how Facebook acts as a promoter through "newsfeed. " It also points out how Facebook allows you to use their services to enhance your content and the people your reach, much the same way Google Analytics and Website Optimizer do.
SEO: to do and not to do
I found a fairly good article on a not-so-super designed site (case in point, if you click on the link, you have to scroll down to find the article because it does not have its own URL). The article, "Things SEO People Should Never Do," gave five tips for things that will not help improve your ratings in search engines. The Google SEO starter guide we read has very specific things to avoid in building your site, while this article discusses more of the managerial do-nots.
Like focusing just on rankings. The article points out that a business cannot grow if you just look at one part of an analysis. Rankings are not everything. It also tells you not to blow off clients (of course), and not to give guarantees because it gives false hope if you're wrong.
I found another article at e-Commerce Times that gives tips to increase search engine optimization. I found some of the best tips to be these:
Obviously there is a lot to think about, not only when you are building a site, but also when you are promoting a site. Some of that promotion goes straight into the code, and other efforts go into the managing and analysis of your site. I think I need a team to help me with my site. My brain can't handle it alone!
Like focusing just on rankings. The article points out that a business cannot grow if you just look at one part of an analysis. Rankings are not everything. It also tells you not to blow off clients (of course), and not to give guarantees because it gives false hope if you're wrong.
I found another article at e-Commerce Times that gives tips to increase search engine optimization. I found some of the best tips to be these:
- Make sure links lead somewhere: out-links and back-linking pages factor into the Google page rank equation, so they are obviously important.
- Limit the number of pop-ups. The article says pop-ups are still associated with spammers, so when too many appear in a site, people are turned away, thus lowering your authority as a website.
- Minimize use of flash. We all know flash looks beautiful, but if it is all over your site, and your content is entirely built into flash programing, the content will not be picked up by bots. If these bots aren't reading that content, what is it reading?
Obviously there is a lot to think about, not only when you are building a site, but also when you are promoting a site. Some of that promotion goes straight into the code, and other efforts go into the managing and analysis of your site. I think I need a team to help me with my site. My brain can't handle it alone!
Sunday, November 15, 2009
Search engine optimization
I found the SEO article by Google very helpful. I'm fairly versed in SEO, but the article had a few pointers that I found interesting.
First of all, I now realize why websites include the title of the article in the URL. On sites that I have worked for, a lot of times the posts were numbered (i.e. /23540). I know now that those articles are much less searchable. I'm also notorious for being in too big of a hurry to add any alt text to images. Not only is it good for web browsing, but it's better optimization for search.
I also found it interesting that you can use the "nofollow" meta-tag so that robots don't include certain items in your ranking calculation. That could be very useful if you have an odd post that isn't necessary relevant to your site.
The advice to blog about new features, etc. was good advice as well. And I am going to start doing that with the sites that I work on now.
For promotion, you are foolish to not use social networks. On Kikolani.com, a post gave some advice on what promotions can be run on Facebook and Twitter. The Twitter advice is clever. The post advises to promote something on your site with Twitter, but to add a hash tag that is popular at the time (i.e. #haiku or #oscars). That way it will show up in the trending topics and could get more exposure. It has become almost standard now to create a Facebook fan page for your business as well, so you can update all of your fans at once.
For social bookmarking sites, I think it's important to get a lot of links posted. Sites like Digg, Reddit and delicio.us are great springboards to getting content read. An article on ezinearticles.com offers 4 benefits to using these sites. Obviously the main goal is to gain exposure, but the most interesting points were that social bookmarking provides branding and gives quality backlinks. If you post a lot of links on the social bookmarking sites, then you demonstrate your expertise. Also, to match up with the search engine optimization, you get quality backlinks, which help improve your rating.
SEO is essential to increase exposure and traffic to your website. The tips given will be very beneficial as I continue to develop my website. The process will continue to evolve and it is wise to keep up with the changes.
Saturday, November 14, 2009
searchability
Before reading these articles, I didn’t realize that seo or social networking were an industry all of their own. I thought that coders just threw a few keywords into their alt tags and that was that. They are important fields, too. It doesn’t matter how beautiful your website design is or how pertinent the content, if it doesn’t show up in people’s searches it will all be for not.
I found one site that was particularly helpful in telling you when and where to enhance seo in your site: http://www.webconfs.com/15-minute-seo.php
There are some really useful tips. One that I wouldn’t have thought of before is to add common misspellings or nicknames of words. To increase seo you can also add synonyms, update the site regularly, make sure your site isn’t only images (avoid text images) and include .edu and .gov links if pertinent. On the other hand, it is good to learn that if you have a link to a site that you don’t trust on your page, you can enter “nofollow” to keep that link from harming your site’s searchability.
Other advice I found useful is to use good descriptions in anchor texts. In the past I’ve often written “click here,” not realizing that using more description would increase seo. As a side note, I was equally impressed to learn here that many search engines are often smart enough to know if they are being tricked into thinking that a site is more relevant than it is (for instance, by the use of “doorway pages”).
The conversations about how to apply keywords to images and/or videos for seo are becoming more and more important as greater numbers of sites are focusing on visuals to convey messages. This site offered particularly valuable advice on how to maximize seo with regards to video: http://www.antezeta.com/blog/video-seo-top-tips. The .pdf also reminds you to enter “alt” attribute tags for images in the site (which also helps users with screen readers).
From the research I’ve done so far, it seems that seo is higher on the priority list than social media marketing, though both are important. Social media can be useful in promoting a site, but if search engines aren’t leading people there in the first place, social media becomes irrelevant.
According to this site: http://thefuturebuzz.com/2009/11/13/social-media-seo/, you should become fluent in seo before social media, but a lot of marketers don’t because it takes a lot of work to stay up on all of the current search trends and the newest, most effective methods. According to the .pdf provided to us, blogs, emails and forums (in addition to social media services) all work to increase traffic to a site.
One last note consider when optimizing a site for search success is not to focus solely on the numbers. At least for the majority of sites, it isn’t just about how many people see your site but how many of the right people see it. A lot of the scams to trick search engines into finding your site aren’t very helpful in the long run. If users are misdirected to site site and then click out right away because it isn’t what they’re looking for, you aren’t benefited nearly as much as when users find the site through a relevant search and want to be there.
There is a lot more to think about in terms of seo than I originally realized, but it is nice that there are a lot of good web resources available. When I create my own site, I will definitely make sure that I have a clear direction/purpose and am simple and descriptive in my language. I plan to learn useful seo methods, pay attention to social marketing outlets, and utilize services such as Google Analytics to further improve my site’s search- and user-abilities.
I found one site that was particularly helpful in telling you when and where to enhance seo in your site: http://www.webconfs.com/15-minute-seo.php
There are some really useful tips. One that I wouldn’t have thought of before is to add common misspellings or nicknames of words. To increase seo you can also add synonyms, update the site regularly, make sure your site isn’t only images (avoid text images) and include .edu and .gov links if pertinent. On the other hand, it is good to learn that if you have a link to a site that you don’t trust on your page, you can enter “nofollow” to keep that link from harming your site’s searchability.
Other advice I found useful is to use good descriptions in anchor texts. In the past I’ve often written “click here,” not realizing that using more description would increase seo. As a side note, I was equally impressed to learn here that many search engines are often smart enough to know if they are being tricked into thinking that a site is more relevant than it is (for instance, by the use of “doorway pages”).
The conversations about how to apply keywords to images and/or videos for seo are becoming more and more important as greater numbers of sites are focusing on visuals to convey messages. This site offered particularly valuable advice on how to maximize seo with regards to video: http://www.antezeta.com/blog/video-seo-top-tips. The .pdf also reminds you to enter “alt” attribute tags for images in the site (which also helps users with screen readers).
From the research I’ve done so far, it seems that seo is higher on the priority list than social media marketing, though both are important. Social media can be useful in promoting a site, but if search engines aren’t leading people there in the first place, social media becomes irrelevant.
According to this site: http://thefuturebuzz.com/2009/11/13/social-media-seo/, you should become fluent in seo before social media, but a lot of marketers don’t because it takes a lot of work to stay up on all of the current search trends and the newest, most effective methods. According to the .pdf provided to us, blogs, emails and forums (in addition to social media services) all work to increase traffic to a site.
One last note consider when optimizing a site for search success is not to focus solely on the numbers. At least for the majority of sites, it isn’t just about how many people see your site but how many of the right people see it. A lot of the scams to trick search engines into finding your site aren’t very helpful in the long run. If users are misdirected to site site and then click out right away because it isn’t what they’re looking for, you aren’t benefited nearly as much as when users find the site through a relevant search and want to be there.
There is a lot more to think about in terms of seo than I originally realized, but it is nice that there are a lot of good web resources available. When I create my own site, I will definitely make sure that I have a clear direction/purpose and am simple and descriptive in my language. I plan to learn useful seo methods, pay attention to social marketing outlets, and utilize services such as Google Analytics to further improve my site’s search- and user-abilities.
SEO
This article really opened my eyes and informed me about how and why search engines function the way they do. The PDF article gave a great breakdown on how to successfully optimize your website in a search engine. Clearly it is an art form. You have to find clear, simple, yet effective words that will bump your site up the search engine line.
In a blog I found while searching about SEO's, I learned through a blog post by a member of the SEO.com website blog that said, "Believe it or not, Google employs a team dedicated to searching for webspam. They invest lots of time and resources into finding and shutting down effective paid linking opportunities. This is the number one reason why you should never participate in paid links. Once Google finds you, you are done!" This is something that was discussed in the wikipedia page when I first searched for the definition of SEO. It seems that more and more, people are trying to get their way in the ranking by doing anything. They call this black hat and white hat techniques.
http://en.wikipedia.org/wiki/Search_engine_optimization
http://www.seo.com/blog/
As far as for promoting my website, I would definitely take advantage of social networking since one of the top worldwide websites is Facebook and YouTube. This I learned in my advertising class where we discussed the current boom of social networking tied in to websites and promoting campaigns with banners. In this time and age, websites depend on advertising themselves in these networking sites because this is where people go to first, especially with all the features and accessible links that are now integrated to the web page. Metadata, also called social bookmarking is a way of simplifying the access to my website and will probably increase the traffic per click. I would include these two methods to make my website more accessible to those interested. Also I would take in consideration the recommendations made my the PDF article to improve my search engine optimization.
In a blog I found while searching about SEO's, I learned through a blog post by a member of the SEO.com website blog that said, "Believe it or not, Google employs a team dedicated to searching for webspam. They invest lots of time and resources into finding and shutting down effective paid linking opportunities. This is the number one reason why you should never participate in paid links. Once Google finds you, you are done!" This is something that was discussed in the wikipedia page when I first searched for the definition of SEO. It seems that more and more, people are trying to get their way in the ranking by doing anything. They call this black hat and white hat techniques.
http://en.wikipedia.org/wiki/Search_engine_optimization
http://www.seo.com/blog/
As far as for promoting my website, I would definitely take advantage of social networking since one of the top worldwide websites is Facebook and YouTube. This I learned in my advertising class where we discussed the current boom of social networking tied in to websites and promoting campaigns with banners. In this time and age, websites depend on advertising themselves in these networking sites because this is where people go to first, especially with all the features and accessible links that are now integrated to the web page. Metadata, also called social bookmarking is a way of simplifying the access to my website and will probably increase the traffic per click. I would include these two methods to make my website more accessible to those interested. Also I would take in consideration the recommendations made my the PDF article to improve my search engine optimization.
Using Websites to Promote Websites
In the Google PDF discovered the importance of optimization and that there is, to put it simply, a fine art to SEO. Tags and meta tags help to inform the viewer about what is on the page and this is one way that search engines categorize sites. In order to help my non-profit do move up higher in the rankings I would make sure not to create too many tags but just those that are descriptive and accurate. Adword was another way I could adversite my site although this would cost money. https://adwords.google.com/select/
I looked into SEO and saw some basic ways to make my site sound (the link below). However, while searching about SEO I found a lot of sites that offer to move up a site's location for fees. This is something that as a website creator I would not invest in. I would simply improve my tags and make sure the code is as best as possible. http://www.textlinkbrokers.com/blog/more/232_0_1_0_M/
One of the ways I would promote my site after creation is through the "Fan" method on Facebook. People who decide to become a fan of your website can add it to their profile and others can see it. They can also suggest that their friends become a fan of my site and facebook also suggests my site to those who have information similar to that on their profile. I read that soon that if a person is a fan of my site facebook will publish new information from my site into that person's news feed. This can be a valuable tool to keeping people in the loop as well as learning about our new informatoin. I found this information in the article below. This type of information making it into hundreds, even thousands of newsfeeds can help boost my site.
http://adage.com/digitalnext/article?article_id=140135
I looked into SEO and saw some basic ways to make my site sound (the link below). However, while searching about SEO I found a lot of sites that offer to move up a site's location for fees. This is something that as a website creator I would not invest in. I would simply improve my tags and make sure the code is as best as possible. http://www.textlinkbrokers.com/blog/more/232_0_1_0_M/
One of the ways I would promote my site after creation is through the "Fan" method on Facebook. People who decide to become a fan of your website can add it to their profile and others can see it. They can also suggest that their friends become a fan of my site and facebook also suggests my site to those who have information similar to that on their profile. I read that soon that if a person is a fan of my site facebook will publish new information from my site into that person's news feed. This can be a valuable tool to keeping people in the loop as well as learning about our new informatoin. I found this information in the article below. This type of information making it into hundreds, even thousands of newsfeeds can help boost my site.
http://adage.com/digitalnext/article?article_id=140135
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