As I was reading through the pdf posted on Blackboard, I felt that this exercise not only complemented but also completed, all that we have been learning for the past weeks in class. SEO implementation, has today become one of the most basic requirements for websites. The reason is quite simple: there is no point in having a great website which is invisible. And a website which does not show up with a high ranking on a SERP(Search Engine Results Page), may as well be non-existent in the present scenario.
In the pdf, there were several references to tweaking title tags, headings and content. In relation to that, I came across an interesting article (http://searchenginewatch.com/3635670)on SearchEngineWatch.com which cautioned against 'over-tweaking'. The author, Eric Enge, made an observation that while SEO was important, it was just as important to focus on 'link building, PR, and social media reference building'. He mentioned in the article that it was easy for amateur webmasters to get obsessed with Search Engine Optimization and lose out on other marketing opportunities that are available.
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You make a great point about it not being worth having a great site that is invisible, while at the same time saying SEO isn't the be all, end all.
ReplyDeleteIn some cases I would dare say that you get more visitors by promoting on social websites rather than with SEO. Especially with the easily accessible, "just one click and your there" by posting in your social network profile. It saves you time and you get a person's reassurance on the safety of the site.
ReplyDeletei totally agree that this article summed up a lot of what we have been learning. A site that no one knows IS like a site that doesn't exist. It becomes more of a personal thing rather than what the web is for- reaching LARGE audiences.
ReplyDeleteI think the future of social media is still to be determined. I wouldn't be suprised if a place like Facebook becomes like AOL in the next several years. It may still be popular but a new younger cooler site will come along and take it's place. Much like we talked about with the Google article earlier in the course. Hence, the reason to continue learning and adding various tags to our webpages but also targeting audiences that will allow us to continue producing them.
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